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In contrast, the objective of marketing teams is to sell more stuff. What influences the purchase decision? Where should we advertise? What values do we need to associate with the product to encourage people to buy it? Frankly, marketing teams don’t care if people find a product useful: their job is to shift the product. The more boxes shifted the better. […] The design becomes focused on the product itself rather than on the experience of using the product. […] Because of the paucity of data, designers fall back on their own knowledge and personal experiences, which seldom reflect those of the target audience, and decision-making proceeds by dint of opinion and political argument.

Seriously one of the best articles I’ve read all year.

The 15 warning signs that marketing is blocking your view of the user

(via soxiam)