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5 technology trends software marketers need to know

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http://bit.ly/dlGLwV@stevewoods lists some great advice for software marketers:

  • Development Speed: Expect new capabilities in your space to pop up, fully formed, much more rapidly than they did just a few years ago
  • Selling without Transactions: Your business model might be attacked by a new entrant, with very low costs, selling $0.99 transactions
  • Devices Everywhere: Analyze whether your technology could benefit from location-awareness in any way
  • Connections Everywhere: Assess whether you can leapfrog competitors by “snapping in” capabilities from an ecosystem of providers
  • Innovating in the Cloud: Look for ways that your ecosystem of clients and partners can help you innovate and explore new areas and verticals through add-ons and extensions, rather than exploring this all in-house